In an initial test of the Much Smarter product by 60 users, ACT scores rose more than 30%, enabling the team to expand their analog & digital offerings to schools & students.
Before partnering with Generativ, national tutoring practice Much Smarter had built a sterling reputation for standardized test score improvement; but after a decade in the business, their growth hit a ceiling. Engaging Generativ, the company sought to create a digital product that would deliver their expertise to more students, allowing the company to scale while introducing their practice to a broader audience, including students whose families can't afford private tutoring.
Leveraging deep experience in product development and an expert competitive research team, we designed and built a product based on the most effective content and user experience for Much Smarter's audience.
In the context of a long-term strategic plan, we developed a course creation tool, tutor portal, gamification and analytics for a digital product built on the Much Smarter approach.