Sprout Health
Winning with high quality content

Sprout increased its overall search traffic by more than 600% in three months, earning a number one ranking for multiple high-value keywords and driving revenue growth & new investment.

The Challenge

When national addiction treatment company Sprout Health wanted to compete with the industry's largest brands, it approached Generativ to rebuild its website without sacrificing its organic search ranking. The company also sought to better communicate its mission, provide more informative content, and convert more visitors on the website.

Our Approach

Recognizing Sprout's dual technical and content needs, we started with the foundation of search engine optimization: website speed and high-quality content. Implementing the same layered architecture we take to all projects, we built a new website with SEO, performance, and accessibility rankings >90/100 , a 30+ point improvement over the original site, and a layout that prompted visitor interaction.

We also created a framework for use across other properties in the Sprout Health portfolio, allowing the company to quickly deploy and optimize a clean, consistent presence for every facility acquired.

To achieve Sprout's content goals, we worked closely with the team to understand their mission, audience and goals, then developed an editorial process that would allow for both the quality and scale needed to rival Sprouts' competitors. Upon identifying sourced a team of experienced copywriters to produce articles and resources exceeding Sprout's competition.

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