WAX Insurance
Delivering luxury on a deadline

WAX claimed first-mover status with a product one leading VC described as being in the top 0.1% of startup launch releases. This quality translated into a launch that exceeded expectations across every key metric, and positioned WAX for significant new funding & growth opportunities.

The Challenge

An insuretech startup with a passion for collectibles, WAX needed to beat more established competition to market in a race that would establish the industry leader. The team turned to Generativ to deliver a product fast enough to secure this foothold, and strong enough to keep it.

Our Approach

Partnering with WAX's formidable team of investors, domain experts, and marketing talent, we stepped into a product leadership role defined by our laser focus on delivering the best MVP for launch. That meant building ultra-high fidelity prototypes the team could collaboratively explore and iterate on in parallel to operational bootstrapping and backend development.

Once the product felt right, we were able to use the latest & greatest in cross-platform mobile and our own proprietary tooling, coupled with a stubborn refusal to miss deadlines, to deliver an experience that would satisfy even WAX's most demanding users.

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